The partnership between Frogman Interactive and United Church Homes & Services began as a bit of a "rebound" relationship for UCHS. Under those circumstances, you might speculate that the alliance would be transitional in nature. Nothing could be further from the truth. Yep, looks like we're in for the long haul with these folks.
Mary Wesley
UCHS Foundation
President/CEO
The first phase of our courtship was not frivolous - developing a new strategy for a family of four Websites. The first one to promote and position the UCHS parent organization, and three others to market each of their continuing care retirement communities: Lake Prince Woods in Suffolk, VA, Abernethy Laurels in Newton, NC and Piedmont Crossing in Thomasville, NC. All stakeholders agreed the Websites should reflect the unique character of each community, but that their collective presence should elevate the UCHS brand. By applying user-centric graphic design and infusing each site with enough immersive interactive content to engage users of all ages, our first outing went rather well and opened the door for subsequent dates.
We continue to tackle more projects for UCHS and expand our scrapbook of memories. This year we formatted and published the UCHS Annual Report and produced print materials to support their capital campaign to develop a health center expansion at Piedmont Crossing. Each piece of collateral was designed with an emphasis on brand continuity, while continuing to showcase the vibrant culture of their organization. With each new endeavor, we grow closer and deepen our vows. Chemistry, after all, is everything.
