When Frogman Interactive and Salemtowne first connected, the marketing and admissions team expressed concerns about the daunting undertaking of a new Web site. Prior online experiences for this continuing care retirement community had left some key stakeholders skeptical that any interactive partner would successfully be able to reflect their Moravian values of individual respect, hospitality, life-long learning, and love of the arts. Frogman, however, was ready to present some fresh ideas.
Nikki Burris
Director Of Admissions
A true compilation of our immersive interactive services, the new Salemtowne Web site was conceived to minimize text-based explanations and allow rich-media elements to deliver a more organic narrative of the community lifestyle and amenities. Featuring video testimonials, 3D floor plans, virtual tours and an interactive campus map, the end-deliverable adhered to usability standards that promote an intuitive and engaging experience for Salemtowne Web site visitors - whether they be prospective residents or cross-generational family members involved in a key life-stage decision.
Our partnership with Salemtowne has provided us further opportunities to provide consultation for other marketing communication - and has ultimately allowed us to further evolve and deploy their brand across all mediums, whether print or electronic. We continue to revisit the stated success criteria developed for their new Web site, and have applied our expanded services to market Salemtowne through effective graphic design, media placements and online advertising campaigns - all of which have been designed to drive online traffic.
